Description

One of the largest and fastest expanding global sectors is hospitality. It includes industries including transportation, tourism, lodging, dining, drinking, entertainment, and leisure pursuits. This book offers comprehensive instruction based on the tactics used by top hospitality firms. It introduces key sales and marketing ideas and explains how they relate to customers and businesses in the hospitality industry. It exposes undergraduate students in any curriculum to the actual world of hospitality sales and provides them with the firm foundation they will need to start a successful career in the industry. The notions of sales and marketing are interrelated, and each is both an art and a science. Marketing leads to increased sales. Lewis said it best: "Marketing is engaging with and providing target market customers with what they desire, when they want it, where they want it and which price. Marketing, in its broadest sense, is the creation and delivery of a successful product, or the creation and delivery of a happy consumer. The requirements of students specialising in sales management, marketing, and other related professions, whose primary responsibility is to achieve goals and results, have been taken into consideration when structuring this book.