Description

In terms of marketing management and the surrounding environment, developments have been ongoing. While some of the modifications were significant, others were more modest. Virtually every market sector has undergone changes as a result of market dynamics, technological advancements, and competition, and one of the most potent company activities is now new product development. Companies are being compelled to innovate at a faster, more efficient, and higher quality rate due to the enormous changes that are continually affecting commerce. New product development has consequently become one of the most challenging and complicated company processes. To survive, businesses must innovate, though. Numerous studies demonstrate the impact of innovation, revealing that market leaders attribute around half of their sales to new goods. The planning of marketing strategies is the subject of this book. Planning a marketing strategy is fundamentally about determining the best way to serve customers.