Description

The importance of business communication in an organisation is equal to that of sales and marketing. All of the business's stakeholders benefit from a smooth, efficient, and timely flow of information thanks to business communication. The development and growth of a firm depend on effective internal and external business communication. Different communication channels are used in business. No matter the method of communicationóemails, pamphlets, newsletters, SMS, phone calls, or one-on-one conversationsóit must be efficient and direct. An individual's traits, mannerisms, actions, frame of mind, attitude, and particular perspective on the world are referred to as personality. Your personality is reflected in how you interact with people. Business communication aids managers in efficiently conveying information by offering guidance and tools for enhancing a variety of communication abilities, from making an effective presentation to preparing proposals to using email tactfully. This book emphasises the necessity, significance, and essence of business communication as well as personality development in the corporate world during these difficult times.