Description

E-Commerce Management: Text and Cases offers a comprehensive exploration of the principles, strategies, and practical applications essential for managing e-commerce businesses in today's digital economy. This textbook integrates theoretical insights with real-world case studies to provide a thorough understanding of the complexities and dynamics of e-commerce management. The book begins by examining foundational concepts such as the evolution of e-commerce, business models, and consumer behavior in online markets. It covers essential topics including website design and usability, online marketing strategies, digital payment systems, logistics and supply chain management, and legal and ethical considerations in e-commerce. "E-Commerce Management: Text and Cases" also emphasizes the strategic management aspects of e-commerce businesses, including competitive positioning, strategic alliances, and international expansion. It explores emerging trends such as mobile commerce, social commerce, and omnichannel retailing, highlighting their impact on business strategies and consumer engagement. Through case studies from diverse industries and practical examples, this textbook equips students, entrepreneurs, and e-commerce professionals with the knowledge and tools needed to effectively manage and grow successful online businesses in a rapidly evolving digital landscape.