Description

Introduction to Managerial Economics offers a comprehensive introduction to the application of economic principles in managerial decision-making within organizations. This textbook provides a solid foundation in both microeconomic and macroeconomic concepts relevant to business strategy and operations. The book begins by outlining the fundamental principles of economics and their application to managerial decision-making. It covers topics such as demand and supply analysis, production and cost theory, market structures, pricing strategies, and strategic decision-making under uncertainty. "Introduction to Managerial Economics" emphasizes the integration of economic theory with real-world business scenarios. It explores how managers use economic tools and techniques to analyze market conditions, optimize resource allocation, and maximize profit and shareholder value. Through case studies, examples, and exercises, this textbook illustrates the practical application of managerial economics in various industries and sectors. It equips students and professionals with the analytical skills and economic insights necessary to make informed decisions and achieve sustainable business success in a competitive global environment.