Description

The goal of this book is to introduce readers to a wide range of managerial challenges that contemporary advertising strategists encounter when they plan, carry out, and manage their advertising campaigns for diverse businesses. It provides various illustrations of effective advertising imagery together with supporting comments to show the steps involved in creating a good advertisement. Academic economists have largely neglected the beneficial function that advertising plays in the market process. Economists have just recently joined the study agenda being set by researchers in marketing and other business domains after realising the advantages of advertising and the modern economic revolution. The course Consumer conduct (CB), designed for MBA students specialising in marketing, goes into great detail to describe and assess the conduct of Indian consumers and the tactics employed. This book serves as a great primer on the subject of how logic and feeling interact to influence the analytic, hedonic, social, moral, and even reptilian components of the human predicament in the marketplace. Therefore, the information offered here would be interesting to readers as well as very helpful to academics, educators, and other professionals working in the sector.