Description

Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as the acquisition of information or knowledge for professional or commercial purpose to determine opportunities and goals for a business. Business research can be done for anything and everything. In general, when people speak about business research design it means asking research questions to know where the money can be spent to increase sales, profits or market share. Such research is critical to make wise and informed decisions. A step in the business intelligence process is business research. It is typically done to ascertain whether a business can prosper in a new area, to comprehend its competitors, or to simply choose a product's marketing strategy. Either qualitative research techniques or quantitative research techniques can be used to conduct this study. This book is designed to explain in detail various types of methods.