Description

Globalisation and economic liberalisation, which were started a few decades ago, have been crucial in bringing about a dramatic change in the corporate environment. In order to maintain their firm running effectively, senior managers now play a different role from before. Before making important decisions, current and aspiring managers must exercise strategic thinking by thoroughly examining the corporate environment, both inside and externally, and extrapolating the trends. The book Strategic Marketing Management was designed with business schools' course-coverage demands in mind. A suitable business situation has been used to illustrate various concepts and theories. The discipline of management known as strategic marketing management offers tactical solutions to marketing difficulties. This book examines the topic of strategic marketing in a clear and concise manner so that even a novice would be able to understand it without difficulty. The marketing management students and instructors will find it to be very helpful. This book contains helpful information for management students and marketers from all kinds of businesses.