Description

For M.Com and MBA students studying international or global marketing, Global Marketing is a valuable text. Many businesses today's struggle to determine whether adopting a genuinely global marketing strategy is the best course of action. Due to increased customisation efficiencies made possible by technology, the Internet, and new manufacturing techniques, there is a modest tendency back towards localization. Mass Production has now been replaced with "Mass Customization." The customer does not always respond well to a "one size fits all" approach in today's society. To offer clients in local markets, national markets, foreign markets, and the entire world worthwhile goods, solutions, and services, global marketing is also a discipline of study in general company management. Students learn the knowledge and abilities necessary to grasp critical management decisions through global marketing management. A corporation that wants to sell its products on a worldwide market must prioritise global marketing management. This book will provide a high-level overview of the planning and organisational issues that marketing executives must deal with when thinking about entering a new market for their products.