Description

Customer Relationship Management and Banking System provides an insightful examination of how CRM strategies and technologies are applied within the banking sector to enhance customer satisfaction, loyalty, and profitability. This textbook explores the unique challenges and opportunities banks face in managing customer relationships amidst evolving consumer expectations and technological advancements. The book begins by defining CRM within the context of banking and highlights its role in fostering personalized customer experiences. It covers key components such as customer segmentation, data analytics, and CRM system implementation tailored to the specific needs of financial institutions. "Customer Relationship Management and Banking System" also addresses regulatory considerations, ethical implications of customer data management, and the integration of CRM with other banking systems like core banking and digital banking platforms. Through case studies and industry examples, the textbook illustrates how banks leverage CRM strategies to improve customer acquisition, retention, and cross-selling efforts. It serves as a valuable resource for banking professionals, students, and researchers seeking to understand the intersection of customer relationship management and modern banking practices in an increasingly digital and competitive environment.