Description

Management Research serves as an essential guide to conducting research in the field of management, offering a comprehensive overview of methodologies, techniques, and applications relevant to both academic scholars and practitioners. This textbook covers the entire research process from formulation of research questions to data collection, analysis, and interpretation. The book begins by introducing the importance of research in management, discussing different research paradigms, approaches, and designs. It emphasizes the significance of theoretical frameworks, literature reviews, and hypothesis formulation in shaping research studies. "Management Research" explores various quantitative and qualitative research methods commonly used in management research, including surveys, case studies, experiments, interviews, and observational studies. It addresses issues related to sampling, data analysis techniques (such as statistical analysis and thematic analysis), and research ethics. Through practical examples, case studies, and exercises, this textbook illustrates how research findings can inform managerial decision-making, organizational strategy, and policy development. It equips readers with the skills and knowledge necessary to conduct rigorous and insightful research in management, contributing to both academic knowledge and practical applications in organizational settings.