Description

Strategic management involves managing an organization's resources to achieve goals by setting objectives, analyzing the competitive environment, evaluating internal capabilities, and executing strategies across the organization. It aims to enhance competitiveness through effective deployment of resources and personnel. This ongoing process includes strategy evaluation, internal analysis, and continuous execution to improve operational efficiency, market position, and profitability. Strategic management is crucial for organizational leadership to plan for the future and fulfill board responsibilities. It encompasses innovative thinking, strategic planning, and operational strategizing, incorporating customer feedback, employee contributions, and industry best practices. This book offers a straightforward approach, integrating multiple topics to provide immediate value for students and practitioners alike.