Description

Retail is a crucial element of the supply chain, where products are sold to end users. Retailers buy goods in large quantities from producers and sell them in smaller quantities to consumers. Retailing involves buying and selling goods and services, ensuring timely delivery at competitive prices. It requires direct customer interaction and coordination of business activities from product design to delivery and post-delivery services. Retail significantly contributes to economic growth and is one of the fastest-changing industries. A Retail Management System (RMS) helps small and midsize retailers automate store operations. RMS software manages point of sale, operations, inventory control, pricing, sales promotions, customer management, employee management, reports, and information security. This book provides insights into rural marketing and explores challenges faced by retail business management in the modern era.