Description

Mass Media and Communication serves as a comprehensive textbook that explores the role, impact, and dynamics of mass media in contemporary societies. This essential resource is designed for students, educators, and professionals interested in understanding the complex interactions between media institutions, technologies, and audiences. The book begins by examining the historical evolution of mass media, from print media to digital and social media platforms. It covers key concepts such as media theories, communication models, media ethics, and the influence of media on public opinion, culture, and social change. "Mass Media and Communication" delves into various forms of mass communication including broadcasting, journalism, advertising, public relations, and new media. It explores the economic, political, and cultural dimensions of media industries, regulatory frameworks, and global media conglomerates. Through case studies, empirical research, and contemporary examples, this textbook provides readers with a comprehensive understanding of how mass media shapes perceptions, behaviors, and societal norms. It discusses the impact of technological advancements, audience fragmentation, and media convergence on media practices and consumption patterns. Overall, "Mass Media and Communication" equips readers with the knowledge and critical perspectives necessary to analyze and navigate the multifaceted roles and influences of mass media in the modern world.