by Jeffrey Mitchell
ISBN | 9781836597148 |
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Publisher | EDTECH PRESS |
Copyright Year | 2025 |
Price | £168.00 |
Journalism and Mass Communications is a comprehensive textbook that provides an in-depth exploration of the principles, practices, and impact of journalism in the context of mass media. This essential resource is tailored for students, educators, and professionals seeking a thorough understanding of the dynamic field of journalism and its role in contemporary society. The book begins by examining the historical evolution of journalism and mass communication, from its origins to the digital age. It covers key concepts such as the functions of journalism, media ethics, news gathering and reporting, and the influence of media on public opinion and democracy. "Journalism and Mass Communications" delves into the diverse forms of journalism, including print, broadcast, online, and multimedia journalism. It explores the challenges and opportunities presented by digital technologies, social media platforms, and the globalized nature of news dissemination. Through theoretical frameworks, case studies, and industry insights, this textbook provides a comprehensive overview of the media industry's structure, regulation, and economic dynamics. It discusses the impact of globalization, media convergence, and audience engagement strategies on contemporary journalism practices. Overall, "Journalism and Mass Communications" equips readers with the knowledge and critical perspectives needed to navigate the complexities of journalism in today's media landscape. It emphasizes the importance of journalistic integrity, media literacy, and the ethical responsibilities of media professionals in fostering informed public discourse and upholding democratic principles.