Quality & Consumer Satisfation in Tourism Uterius Bailey
- ISBN: 9781788823944
- Edition: 1st
- ©Year: 2020
- List Price : 150
About the Book
Quality & Consumer Satisfaction in Tourism are increasingly interested in the economic impacts of tourism at national, state, and local levels. The present book incorporates the rudiments of tourism management for the students. It takes a global look at what tourism is all about, with adequate examples wherever necessary, and every effort is made to make the text interesting for the readers. The book is comprehensive in the sense that it treats the different facets of tourism industry. The book will provide an essential reading for anyone interested in tourism, whether a student, a teacher, a professional, or even a common man. It is written in simple and lucid manner so as to be understood without hiccups. This book provides a clear and frank assessment that is easy to follow and above all it generates a clear idea on the Quality & Consumer Satisfaction in Tourism. Reading this bookwill definitely be enjoyable for one and all.
Contents: 1. Tourism Industry: An Introduction, 2. Hotel Administration: An Introduction, 3. Housekeeping, Engineering, Security Housekeeping, Engineering and Security and Consumer Satisfaction, 4. Role of Front Desk Receptionist for Quality and Consumer Satisfaction, 5. Hotel Service for Overnight Rooms Hotel,
6. Catering and Food Service, 7. Customer Defection Management, 8. Customer Knowledge Management, 9. Managing Customer Information, 10. Customer Loyalty, 11. Importance of Consumer Behaviour.
Uterius Bailey is an author, consultant and educator with close on half a century of involvement in travel, tourism and hospitality. Her consultancy assignments covered economic, market and trend studies and training, institutions and strategies for sponsors. Uterius Bailey combines her academic career with action research and consultancy, most recently looking at tourism and water rights in Indonesia. She is a director of Equality in Tourism and was the Chair of Tourism Concern. She is an activist researcher critiquing the consequences of tourism development. Her main research interests are tourism, development and sustainability, island tourism development, sociology of tourism and dark tourism.