• Introduction to Social Research

Introduction to Social Research Tonell Calhoun

  • ISBN: 9781788823609
  • Edition: 1st
  • ©Year: 2020

  • List Price : 140

About the Book

The present book of basics for the social researcher provides a sound and well- structured framework for the pursuit of serious and result-oriented research. It reiterates, in ordered and logical sequence, the steps that are required to be taken by the researcher so that he successfully plans, conducts, implements and concludes a plan of action for the study he decides on. From a discussion of the key concepts, the book guides the reader into the intricacies of the sociological methods, and subsequently the hypothesis, the research design, and the sociological data. It explains in clear terms the methods of data collection, namely, the questionnaire, the interview, the sample poll, etc. The author has not merely collected them from various sources and arranged them systematically but has also enlivened them with his interesting style of writing. The book is intended for the research scholar and academician in social sciences and will prove to be of great assistance in the methodology of research.

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Contents: 1. Introduction, 2. Perspective on Social Research, 3. Sociological Methods, 4. Hypothesis, 5. Research Design, 6. Data Collection and Analysis, 7. Observation, 8. Interview, 9. Questionnaire, 10. Social Survey and Case Study, 11.Sampling.
Tonell Calhoun is a social research expert and was Winthrop Professor in the Graduate School of Education. Credited with defining research methods for the social sciences, Tonell Calhoun has written several texts, including the bestselling the practice of social research, the basics of social research, Advertising and Media Research, Business Research Methods and Historical Research: Theory and Methods. This book is based on the Tonell Calhoun's years of experience teaching on a Social research subject. He represents the leading experts in their fields and is dedicated to improving the lives, careers,and interests of readers worldwide.

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