E-Commerce and Mobile Commerce Technologies Kristian Bass
- ISBN: 9781788823135
- Edition: 1st
- ©Year: 2020
- List Price : 150
About the Book
This book provides you with an in-depth introduction to the field of e-commerce. We focus on concepts that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy. Chapter 1 and 2 discuss about the basic concepts of e-commerce and e-business strategy. Chapter 3 describes different types of e-commerce technology. This chapter also tells us about the emerging e-commerce technology innovations. Chapter 4 depicts various types of e-business models and markets. Chapter 5 discuss about the mobile electronic commerce. Chapter 6 tells about the mobile commerce, mobile enterprise solutions and ubiquitous computing. Chapter 7 tells about the security parameters used in e-commerce and fraud issues and why protection in e-commerce is required. Chapter 8 depicts payment system used in electronic commerce like smart cards, micropayments, e-checking, mobile payments etc. Chapter 9 ensures about the E-Commerce Regulatory, Ethical, and Social Environments. Electronic commerce and m¬commerce is a business model in which transactions take place over electronic networks, mostly the Internet. It includes the process of electronically buying and selling goods, services, and information. Certain EC and m-commerce applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trade volumes. However, EC and m¬commerce is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, customer service, e-government, social networks, and much more. EC and m-commerce is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.
Contents: 1. Introduction to Electronic Commerce, 2. E-business Strategy, 3. Types of E-Commerce Technology, 4. Types of E-Business Models and Markets, 5. Mobile Electronic Commerce, 6. Mobile Commerce and Ubiquitous Computing, 7. E-Commerce Security and Fraud Issues and Protections,
8. Electronic Commerce Payment Systems, 9. E-Commerce: Regulatory, Ethical, and Social Environments.
Kristian Bass is associated with the Robins School of Business. His teaching and research interests focus on management information and technology in a business environment. More recently, Kristian Bass work has focused on electronic and mobile commerce issues. He received his Ph.D. degree with a major in Information Technology and International Business. His current research activities focus on international information technology issues and related curriculum development. He offers a compilation of readings that will prove useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.