Business Policy and Strategic Management Elisha Stephens & Brice Martin
- ISBN: 9781788822909
- Edition: 1st
- ©Year: 2020
- List Price : 150
About the Book
The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers.The present competitive environment has brought several drastic changes in policy making and strategic management. Hence, there is necessity of theoretical understanding about the business policy as well as strategic management. Businesses need to implement sound strategies to succeed.Those strategies form part of an overall management and business policy that guides the business in connecting with customers, generating profits and managing resources. The related concepts of strategic management and business policy are keys to help small business owners manage their responsibilities and set clear objectives. Strategic management represents a theoretical concept first introduced by Peter Drucker in the mid-20th century.The idea behind strategic management is that organizations will be better equipped to meet their goals and objectives if the owners and managers adopt a clear business philosophy. For many businesses, that philosophy will be to increase their share of the market. For others, it might be about making a difference in the community or about developing new products. Sometimes, a combination of motives drives the management's strategy. In any case, strategic management helps the business to keep its sights set on what matters most and to not get distracted by ancillary concerns. Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. This book is designed to support and enhance both learning and teaching. An important aspect of the style adopted for this bookis the use of exhibits, presenting a vast gamut of information regarding special theoretical matter.
Contents: 1. Introduction to Strategies, 2. Business Policies, 3. The Nature and Value of Strategic Management, 4. Strategic Management and Decision Making, 5. Stakeholders in Business, 6. Environmental Analysis in Business, 7.Tools andTechniques for Strategic Analysis.
Elisha Stephens is the senior Professor of Strategic Management. He received his Bachelor in Mathematics and Economics, and his M.B.A. and Ph.D. in Marketing Management. Previously, Elisha Stephens was on the faculty of the Graduate School of Business at Stanford University, where he also served as the head of the marketing group. Elisha Stephens is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. He is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His advertising and branding research has been published in three of the major marketing journal.
Brice Martin is Professor of Strategic Management. His research interests lie in strategic management, corporate governance, and entrepreneurship. He served as Academic Director of the Center for Entrepreneurship. He worked in brand management at Procter & Gamble Company, as a selling supervisor. He has been active as consultant and trainer to business corporations, as well as to state and federal government agencies. He has written numerous articles and cases that have appeared in the Business Policy, Journal of Business Strategies, Case Research Journal, Business Case Journal, and Handbook of Business Strategy. He has contributing more in several national and internationals journal and conferences. His areas of interest are Marketing Management, Financial Management, Financial Accounting and Research in Management.