Description

Social Survey and Social Research provides a comprehensive guide to conducting surveys and research in the social sciences, offering practical insights and methodological frameworks for both novice and experienced researchers. Authored by experts in social research methods, the book covers essential aspects of designing, implementing, and analyzing social surveys. The text begins with an overview of survey methodology, including sampling techniques, questionnaire design, and data collection methods such as face-to-face interviews, telephone surveys, and online surveys. It emphasizes the importance of methodological rigor, validity, and reliability in producing meaningful survey results. Through case studies and examples, the book illustrates how surveys are used to explore a wide range of social issues, including public opinion, attitudes, behaviors, social norms, and demographic trends. It discusses data analysis techniques, interpretation of survey findings, and ethical considerations in social research. "Social Survey and Social Research" is an invaluable resource for students, researchers, and practitioners in the social sciences, providing practical guidance on conducting high-quality surveys that contribute to evidence-based policymaking and deepen understanding of social phenomena. It encourages critical thinking and reflection on the complexities of social research methodologies in contemporary society.