Description

Applied social psychology uses theories, research findings, and experimental methods to address social issues and provide real-world solutions. It focuses on understanding and changing human behavior as the root cause of social problems, examining thoughts, feelings, and behaviors influenced by social factors. Applied social psychologists aim to improve social behaviors in areas like workplace productivity and safer sexual practices through practical recommendations. They work in academia, private foundations, corporations, and government, evaluating programs, advising on policies, and advocating for social change. This book introduces applied social psychology, emphasizing its role in various domains such as education, health, and sports, within the broader context of social psychology.